Entropy GTM · Real Estate · Mumbai

Your next buyer shouldn't cost you 2% brokerage.

We build and run direct demand for Mumbai developers — Meta and Google campaigns from your own ad accounts, leads qualified by phone before they reach your sales team, every rupee visible every week.

Why developers talk to us

The most expensive lead is the one you already paid for.

When a buyer discovers your project through a channel partner or a portal, closing that sale costs 1–2% of agreement value in brokerage. On a ₹6 crore apartment, that is ₹6–12 lakh — for demand that often started with your own brand's pull. Direct demand changes the math: a campaign you own, leads that arrive qualified, and a success fee at a fraction of the brokerage norm.

A sale through a channel partner
0

Typical brokerage on a ₹6 Cr apartment — 1–2% of agreement value, paid to an intermediary for demand your brand may have created.

A sale through your own demand channel
A fraction of that.

Retainer + success fee, on your terms, from your own ad accounts. You own the data, the audiences, and the creative — permanently.

We ask to be judged on one number: cost per qualified site visit, after 90 days.

The 90-Day Pilot

How it works.

01

Build.

We study one project — inventory, pricing, micro-market, buyer profile — and launch dedicated Meta and Google campaigns from your own ad accounts. You see every rupee of spend, always.

02

Qualify.

Every lead is phone-verified against criteria we agree contractually: budget, configuration, location intent, timeline. Your sales team receives qualified buyers within minutes — never a raw CSV of junk numbers.

03

Report.

A spend-and-pipeline report every Monday. Leads, cost per qualified lead, site visits, per-creative performance. A fortnightly review call. Exit anytime on 30 days' notice — the ad accounts, audiences and creative stay with you.

Who we are

Two specialists. One project at a time.

SP
Siddhant Polkam
Performance & Buyer Acquisition

Five years generating and converting homebuyer demand at Prestige Group, one of India's largest developers — across 1/2/3BHK residential and commercial inventory. He has sat on the developer's side of the lead-quality problem and built campaigns accountable to site visits, not impressions.

PI
Pratik Icham
Operations & Pipeline

Founder of Entropy GTM, an outbound and lead-generation practice running live client pipelines across industries. Brings CRM discipline, response-time SLAs and reporting rigor to a sector where leads routinely die in spreadsheets.

No account managers. No hand-offs. The people in the pitch are the people running the campaign.

The Operating Rhythm

What lands in your team's hands.

Lead delivery in minutes.

Qualified leads reach your sales team by WhatsApp and shared tracker as they arrive — with qualification notes, not just a phone number.

A tracker you can audit.

Every lead, source, status and site visit in one live sheet both sides can see.

Your ad accounts, your data.

Campaigns run from accounts you own. If we part ways, everything stays with you.

A contract that defines "qualified."

Budget band, configuration, location intent, timeline — agreed in writing before the first rupee is spent.

Straight Answers

Common questions.

Large agencies are built for portfolios; your project becomes one of many accounts. We take one project at a time, and part of our fee is tied to site visits and bookings — a structure scale agencies don't offer.
You do, directly to Meta and Google from your own accounts. We never mark up media. Our fee is a transparent retainer plus performance.
One that is phone-verified, budget-matched to the configuration, actively searching in your micro-market, on a defined timeline — logged with notes in the shared tracker. The definition goes in the contract.
You'll have the numbers to judge us on. Continue, scale to another project, or walk away and keep everything we built.

Talking costs nothing.
Brokerage doesn't.